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Friday, October 06, 2006

The real reason Fox News is on top

Fox News is 10 years old and celebrating with a party across the street from CNN's Atlanta headquarters. Daring. No matter what you think about the network, Jeff Jarvis says the real reason the cable channel stands out is...:
That’s when I saw the true genius of Roger Ailes, which had nothing to do with politics and everything to do with money. Ailes was creating a third cable news network with little money and so he built it around not producers and their pieces but around conversation and personality. It made the news a helluva lot cheaper to make; it was, as it turns out, a lot more compelling (or entertaining or enraging, if you prefer). And it gave TV news a voice. This wasn’t the artificially inseminated humanity of network anchors or local news morons. This was opinion and sometimes passion. And it worked. It drew a huge audience; it made money; it set agendas in both politics and media.
It always has to do with the money. I still remember the title of one of my college text books, "It's a Business First...and a Creative Outlet Second."

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