Now the cable channel aims to push the boundaries of false reality one step further. This week, MTV will introduce Virtual Laguna Beach, an online service in which fans of the program can immerse themselves — or at least can immerse digitized, three-dimensional characters, called avatars, that they control — in virtual versions of the show’s familiar seaside hangouts.
“You can not only watch TV, but now you can actually live it,” Van Toffler, the president of the MTV Networks Music, Film and Logo Group, said in an interview.
You'll have to download some software at www.vlb.mtv.com to play and if you are willing to fork over about $6 a month, you can get VIP status, "access to nightclubs and other events to be staged 'in world.'"”
Don't expect to run into Kristen Cavallari or LC in the online version. Doesn't sound like they are involved at this point. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
