The Apple drops on Houston's Podcast Ready

I was surprised to see this article pass the AP wire Saturday:

The Houston-based technology company Podcast Ready has reportedly received a cease-and-desist letter from Apple Computer Inc. The letter requests that the company refrain from using the terms "myPodder" and "Podcast Ready."

Podcast Ready provides software that helps consumers manage their audio and video podcasts independently of Apple's iTunes software. It also works on any mp3 device.

According to the Wired.com blog "Listening Post," Apple's letter arrived the day before Podcast Ready unveiled a new version of its software -- one that works with the iPod.

This cease-and-desist request is the latest in a series of times the company has threatened legal action over the use of the word "pod."

I might file this under the "any publicity is good publicity" cliche.

Learn more about this Houston company from my previous interview with founder Russell Holliman.

UPDATE:
Holliman has posted the Apple letter on his blog. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here