Why do people want to be famous?

Here is one for all of my readers who want to be TV and radio celebrities...I'll also add in Internet. The New York Times writes about the desire to be famous:

For most of its existence, the field of psychology has ignored fame as a primary motivator of human behavior: it was considered too shallow, too culturally variable, too often mingled with other motives to be taken seriously. But in recent years, a small number of social scientists have begun to study and think about fame in a different way, ranking it with other goals, measuring its psychological effects, characterizing its devoted seekers.

The article goes on to say that desires of fame differ in various cultures. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here