You saw the picture of me trying to recreate the cover of John Stossel's new book, now hear or watch the entire interview.
I wanted to do something different. When the 20/20 anchor stopped by our station to talk about his new book, Jeff Ehling ended up doing a long interview with him. Naturally most of that could not appear on television because of time constraints.
We taped the interview with three cameras which is rarely done outside of the network level. So producer/photographer/editor Mike Carl was nice enough to edit the entire interview together to create a mini TV show.
Where would we put this? The web of course. I've built our consumer department a web site, blog, message board, podcast and more to come so we have to feed the beast and fill it with compelling content.
Now you can watch the full interview as a flash video (for you non-podcast types) or listen to it as a podcast. Wow.
It proved a success.
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