The New York Times has an interesting article on how Wal-Mart and its PR firm are trying to get bloggers on the retailer's side. Giving tips and other exclusive news to the bloggers that the MSM does not get.
That is an interesting way to do public relations - by actually going to the public. Although it seems some bloggers are just cutting and pasting the PR firms words which even the PR firm warns against.
Jeff Jarvis further looks at how this new trend in the blogosphere, to no surprise, has always existed in the MSM.
Welcome to the PR Web 2.0 world. I've talked with firms that are exploring both podcasts and blogs as new ways of sending a targeted message for clients. Makes sense depending on the client.
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