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Wednesday, November 30, 2005

The experiment: What should you look for when buying jewelry

It's the holiday season and a lot of shoppers seem to get snookered when buying jewelry. So here is Action 13 to warn them.

On this story, I went all over town and interviewed the heck out of jewelry experts. I even was lucky enough to interview expert Antoinette Matlins. She's been on Good Morning America, 20/20 and other big shows.

Matlins gave us a good, long interview - most of which we didn't have time to use in the TV story. So I thought, why not throw some extra stuff on the web. That's what we did. I edited about 3 minutes worth of extra footage with Matlins telling consumers how to work with jewelry appraisers and what questions to ask when making the big purchase.

As time goes by, I'm sure placing extra video on the website will be a more common occurrence for TV outlets. We just have to make it compelling enough for the audience to come watch it.

Here is a link to the story and extra video. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here