CBS News Texas KTVT Dallas - Fort Worth is featured in The Hollywood Reporter as a "surprising winner" in the CBS The Late Show with Stephen Colbert and Texas state Rep. James Talarico interview news for his U.S. Senate seat run:
"In February alone, Talarico committed $169,350 in ad spending on the Dallas CBS station, with early primetime access, local news and the daytime game show The Price is Right securing the most cash from the state representative’s campaign.
[Jasmine] Crockett, meanwhile, has spent more of her campaign dollars on digital advertising, but still committed $52,700 on the CBS station in February, with daytime soaps The Bold & The Beautiful, The Young & The Restless, and local news securing the most spots.
Notably, Crockett also spent $1,400 to advertise during The Late Show, including on Monday’s show, which featured (or didn’t feature?) the Talarico segment. A 30-second spot on the Late Show has a rate of $200 on the station, the files show, making it the cheapest show that Crockett bought time on (The Bold & The Beautiful rate for 30 seconds was $1,000, with local news ranging from $400-$900)."
