In response to the devastating floods that swept through Central Texas and the Hill Country, Graham Media Group and Gray Media have joined forces to launch an urgent donation drive supporting local relief and recovery efforts. The July 4 floods uprooted families, destroyed homes, and left entire communities reeling. While recovery will take time, there is a critical need for shelter, supplies, and support. The campaign raised more than $120,000 in donations in its first 24 hours, including a $25,000 donation from Gray. Graham Media Group is making an additional $15,000 donation to the campaign.
Through this collaborative campaign, Graham Media Group’s KSAT in San Antonio and KPRC in Houston and Gray stations across 113 markets in the US aim to generate donations that deliver vital resources—including food, housing, and financial aid—to impacted communities. 100% of the funds raised will support on-the-ground efforts in flood-affected regions
“Graham Media Group is proud to partner with Gray in supporting the Salvation Army's critical emergency disaster response in Texas," said Catherine Badalamente, CEO Graham Media Group. "As broadcasters, we have a responsibility to not only inform our communities about breaking news but to help them in times of crisis. The Salvation Army's rapid response teams are providing essential services to flood victims, and we're honored to contribute to these life-saving relief efforts during this devastating time."
“Gray is committed to serving the affected communities for as long it takes and we are honored to partner with Graham Media Group and The Salvation Army on this important effort,” said Pat LaPlatney, Gray Co-CEO and President. “We are grateful to viewers for what has already been a generous response to this call for assistance.”
The Salvation Army Emergency Disaster Services teams are currently on the ground providing meals, hydration, and emotional and spiritual care, but more help is needed.
How to Help:
Donate today at www.togetherfortx.com
All donations will directly support local relief and long-term recovery in Central Texas.
This initiative highlights the unique role local broadcasters play in times of crisis, not only informing the public but mobilizing meaningful support on the ground. Graham Media Group and Gray remain committed to using their reach and resources to help communities recover and rebuild.
Gray Media Stations To Broadcast and Stream Together for Texas Documentary Special
Gray Media stations will broadcast and stream a half-hour special, Together for Texas, documenting the impact of the devastating floods in Central Texas and the Hill Country. Gray’s stations in nine markets in Texas will air the program on Friday, July 11th at 6:30 p.m. CST: KFDA in Amarillo; KCBD in Lubbock; KOSA in Odessa/Midland; KLTV in Tyler/Longview; KWTX in Waco; KBTX in Bryan, KXII in Sherman; KGNS in Laredo; and KTRE in Lufkin/Nacogdoches. In addition, Local News Live, Gray’s 24/7 streaming network, will carry the special Friday at 8:00 p.m. EST with repeat airings over the weekend. Other Gray affiliates outside of Texas will also broadcast and stream the documentary Friday evening and over the weekend.
Together for Texas follows first responders and volunteers assisting those affected by catastrophic flooding in the Texas Hill Country. A team of journalists from KWTX embedded with a local nonprofit currently serving the region for a firsthand look at the aftermath of the floods, what is happening now to help survivors, and how the region is coming together to plan for the future.
“We are all moved by the stories of the families and communities impacted by this tragedy. Gray is committed to telling those stories, and shining a light on their needs, so they can recover and rebuild,” Gray’s Executive Vice President and Chief Operating Officer Sandy Breland said.
(Taken from a release)
