Rudy Treviño, the evening anchor for KIII 3News Corpus Christi and a Tejano music historian, will join Texas A&M University-Kingsville in January 2025 to advance the study and preservation of Tejano music and media.
While stepping down from his news anchor role, Treviño will continue hosting Domingo Live alongside Barbi Leo. The iconic program, first aired in 1964, is celebrated as the nation's longest-running bilingual news and entertainment show showcasing Tejano music and regional talent. Treviño, who has hosted over 1,200 episodes since 2001, holds the title of the longest-serving host in the show’s history, surpassing even its namesake Domingo Peña.
Treviño’s final evening newscasts will air on January 9, marking the end of his tenure as the 6 p.m. and 10 p.m. anchor. A role he took on in 2021 following Joe Gazin’s retirement. Before that, Treviño anchored the 5 p.m. newscast and was a reporter for 20 years.
"The transition between a 47-year career in broadcast journalism and into the critical role of academia is a once in a lifetime opportunity," Treviño said in a statement. "To be offered that responsibility, to inspire others interested in our culturally rich indigenous music, is nothing short of a blessing to pay forward that which has played a key role in my life and in the lives of so many who hunger for knowledge of nuestra música."
In his new role, Treviño will serve as Professor of Practice and director of an upcoming academic center dedicated to the collection and study of Tejano music and media, pending approval from the Texas A&M University System Board of Regents. He will also prepare students for careers in communication, music, and historical research. With over two decades of expertise in Tejano music media, this position is a natural progression for Treviño, who has become a leading figure in the field.
"Integrity and a strong commitment to community define Rudy’s career in journalism, and his passion for Tejano music continues to expose new generations to the genre," said Texas A&M University-Kingsville President Dr. Robert Vela. "We are honored that Rudy will bring those strengths that have made him a trusted name in news for nearly 50 years to Javelina Nation."
"Rudy’s impact on 3NEWS and the South Texas community is immeasurable," said KIII General Manager Rebecca Cantu. "His passion for storytelling, love for Tejano culture, and unwavering commitment to our viewers have set a standard of excellence. While we’ll miss seeing him on the evening news, we’re thrilled he’ll continue to bring his heart and energy to Domingo Live. We’re also proud to support him in this next chapter at Texas A&M Kingsville, knowing he’ll continue to inspire and shape the next generation of storytellers and musicians."
A sixth-generation Texan, Treviño was born and raised in Beeville. After graduating from A.C. Jones High School, he enlisted in the United States Navy and later earned his Bachelor’s degree in Broadcast Journalism from George Washington University in Washington, D.C.
An EMMY Award-winning journalist, Treviño’s distinguished career includes work as a reporter and anchor for stations across Texas and California. His accolades include multiple Associated Press Broadcast Awards, California Chicano News Media Awards, and two Emmy Awards for live coverage of the Los Angeles riots and the San Francisco earthquake.
Beyond television, Treviño cohosts the syndicated radio program Rudy Treviño’s Tejano Gold Countdown, further cementing his influence in the Tejano music scene.
