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Friday, August 26, 2016

Telemundo Houston delivers largest primetime Spanish-language audience for 2nd consecutive month

Station’s Local Weekday Newscast, “Noticiero Telemundo Houston a las 10 PM” is Most-Watched Spanish-Language Late News in the Market

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HOUSTON, TX – (August 25, 2016) – Telemundo Houston / KTMD delivered the largest Spanish-language Primetime weekday audience among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54 for a second consecutive month.

Led by the success of Telemundo network’s new primetime series: Silvana Sin Lana at 7 PM, Sin Senos Sí Hay Paraíso at 8 PM and Señora Acero 3, La Coyote at 9 PM, Telemundo Houston outperformed all of its local Spanish-language competitors in the market among all three key demographic groups during August 2016. Additionally, the station delivered its best August Primetime performance to date, among Adults 18 to 49 and Adults 25 to 54.

At 10 PM, Telemundo Houston’s local weekday newscast, Noticiero Telemundo Houston a las 10 PM, was the most-
watched local Spanish-Language late newscast, among Adults 18 to 34, Adults 18 to 49 and Adults 25-54.

Source: NSI Houston; August 2016-August 2008; Preliminary Live +SD; Arianna Reports; Daypart AQH Impressions M-F 7p-10p (KTMD, KXLN, KFTH, KZJL, KYAZ, KTBU, KHLM, KUVM, KTRK, KHOU, KPRC, KRIV, KIAH, KTXH, KUBE); News Program Average Impressions M-F 9p-1030p (KTMD, KXLN, KFTH)

(This post was taken from a release sent to me by Telemundo)

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