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Friday, March 04, 2016

KPRC 2 is #1 in February 2016 sweeps

KPRC 2 channel 2 dominates at 10pm in Houston

KPRC Channel 2 News is Houston’s ratings winner in key newscasts, including a commanding victory at 10pm for the Nielsen February measurement period.

At 10:00pm Monday-Friday, viewers made KPRC Channel 2 News with Dominique Sachse, Bill Balleza, Frank Billingsley and Randy McIlvoy #1 with nearly a 40% ratings advantage over the next closest competitor, KTRK Channel 13:

KPRC 2.5
KTRK 1.8
KHOU 1.5

At 6:00am, KPRC Channel 2 News Today with Owen Conflenti, Rachel McNeill, Jennifer Reyna and Britta Merwin, tied for 1st place Monday-Friday:

KPRC 1.5
KTRK 1.5
KHOU 1.2
KRIV 1.2

“We won 19 out of 20 weeknights at 10pm, which proves no matter what viewers are watching in primetime, they make a point to turn on Channel 2 News at 10,” said KPRC Channel 2 General Manager, Jerry Martin. “Coupled with a win in the morning, and strong performances in our evening newscasts, it’s a credit to the hard work of the entire news team.”

Other ratings highlights include:

Channel 2 News Today at 5:30am tied for #1
The Today Show is #1 among network morning news programs
Channel 2 News Midday (11:00am) is up 17% Year-to-Year
Channel 2 News at Noon is up 50% Year-to-Year
NBC Nightly News with Lester Holt tied for #1
Channel 2 News at 6:00pm posted a strong 1.5 rating
Entertainment Tonight is up 14% from the November book, tying for #1 at 6:30pm
NBC’s 9pm Hour (Monday-Friday) is #1, up 24% Year-to-Year
The Tonight Show with Jimmy Fallon is #1, beating Kimmel and Colbert combined
Saturday Night Live is the #1 program following late news, Monday-Sunday

All ratings are Adults 25-54 based on Nielsen Live + SD English Only overnights for the measurement period of February 4th, 2016 through March 2nd, 2016, M-F 10-10:30pm and M-F 6-7am.

KPRC Channel 2 is the NBC affiliate for Houston, TX. The station is owned by The Graham Holdings Company (NYSE: GHC) and is one of five in the television division along with WDIV Detroit, WKMG Orlando, KSAT San Antonio and WJXT Jacksonville. KPRC has long been an innovator as the first television station in Houston and the 12th in the nation. KPRC was the first in Houston to broadcast in color and the station that beamed Neil Armstrong’s famous words “one small step for man, one giant leap for mankind” across the world. KPRC’s innovative spirit continues to this day through communications advances and community partnerships. Other KPRC properties
include and THIStv.

(This post is taken from a release sent to me by KPRC 2)

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