We all know major brands spend lots of dinero on Super Bowl TV commercials every year, but don't forget about the Houston stations airing the big game. They put a lot of work into their station image spot that airs in the middle of million dollar ads during the biggest TV ratings extravaganza of the year.
KHOU 11 has been working on its big television spot which will air during Super Bowl 50 this Sudnay, and sent me an advanced copy for your eyes only.
"This latest KHOU Stands for Houston campaign was a labor of love for me and I’m thrilled to be able to share it with Houstonians on Super Bowl Sunday," KHOU 11 Director of Creative Services & Community Marketing Dale Lockett told mikemcguff.com.
In years past, KHOU 11 has produced music campaigns to promote its brand with Houston artists Lyle Lovett and Yolanda Adams. This time they went for emotion.
Lockett reached out to members of the Houston spoken word/slam poetry community for their assistance with this project. The poem you hear during the TV spot was written and voiced by Houstonian Sharon Young aka Rain The Poet. For the big finale, KHOU worked with one of Houston’s top mural artists Anat Ronen.
KHOU says the promotional spot celebrates all the things that connect us as Houstonians and that make us proud to call the Bayou City our home!
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