During the November 2015 sweep, Univision stations in New York, Los Angeles, Houston and Phoenix ranked No. 1 in Total Day viewing among Adults 18-34, regardless of language and in Los Angeles among Adults 18-49. Additionally, the Univision station in Los Angeles ranked No.1 in primetime among Adults 18-49 and Adults 18-34.
“Our local newscasts are part of the everyday life of Hispanic families,” said John Eck, president of Local Media, Univision Communications Inc. “Our viewers look forward to our morning news and depend on our early and late local news to stay informed about what’s happening in their communities. These results speak to the strength of our relationship with the Hispanic community and our position as the go-to source for the news and content that they care about most.”
ADDITIONAL HIGHLIGHTS:
Total Day
During the November 2015 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
· Adults 18-49 and Adults 25-54 in Los Angeles
· Adults 18-34 in Los Angeles, New York, Houston and Phoenix
Univision was the No. 2 broadcast station in Total Day viewing among:
· Total Viewers 2+ in Miami
Primetime
During the November 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:
· Adults 18-49 and Adults 18-34 in Los Angeles
Univision was the No. 2 broadcast station in primetime viewing among:
· Adults 18-49 in Houston
· Adults 18-34 in New York and Houston
· Adults 25-54 in Los Angeles and Houston
Early Local News
Univision stations delivered the No. 1 early local news among:
· Adults 18-49 in Los Angeles, New York, Miami, Houston and Dallas
· Adults 25-54 in Los Angeles, New York and Houston
· Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco and Phoenix
Univision stations delivered the No. 2 early local news among:
· Adults 18-49 in Chicago, San Francisco, Phoenix and Sacramento
· Adults 25-54 in Miami, Dallas, Phoenix and Sacramento
· Adults 18-34 in Chicago
Late Local News
Univision stations delivered the No. 1 late local news among:
· Adults 18-49 and Adults 18-34 in Los Angeles, New York, Houston, and Dallas
· Adults 25-54 in Los Angeles, Houston, Dallas and Phoenix
Univision stations delivered the No. 2 late local news among:
· Adults 18-49 and Adults 18-34 in San Francisco and Phoenix
· Adults 25-54 in New York and Miami
No. 1 in the Country:
Early News:
· Among Adults 18-49 and Adults 25-54, WXTV UNI (NY) and KMEX UNI (LA) are No. 1 and No. 2 respectively during the Early News time period.
Late News:
· With the late news simulcast added, KMEX UNI (LA) is No. 1, WXTV UNI (NY) is No. 2 and KUVN UNI (DL) No. 4 in the country during the Late News time period, among Adults 18-49.
· With the late news simulcast added, KMEX UNI (LA) is No. 1 and WXTV UNI (NY) is No. 3 in the country during the Late News time period, among Adults 25-54.
Source: Nielsen, NSI, November15 (28 of 28 days), (10/29/15-11/25/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Univision Late News includes simulcast on UniMas stations in the markets. Most watched station in the country based on average impressions across 25 LPM markets. Live +SD.
(This post was taken from a release sent to me by Univision)
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