Friday, February 27, 2015

Univision 45 KXLN wins during February 2015 sweeps in key demo

Univision is the number 1 broadcast station in early and late local news in Houston (KXLN 45) and Los Angeles (KMEX 34) for the February 2015 sweeps among adults 18-49 and 25-54

February 2015 sweeps are over and that means my blog break is too. As usual, Univision 45 KXLN was Houston television's big winner in the key demo. Here is some ratings data the station provided mikemcguff.com.

Early Local News (5-5:30 p.m.)
Live +SD P25-54
Title (grouped) Station Air Times Rating (Imp)
NOTICIAS 45-5P 45 KXLN UNI 5:00p-5:30p 2.0 | 52,702
CH 2 NEWS 5PM 2 KPRC NBC 5:00p-5:30p 1.3 | 34,907
LIVE AT 5 13 KTRK ABC 5:00p-5:30p 1.2 | 31,886
KHOU11 NWS @ 5 11 KHOU CBS 5:00p-5:30p 1.0 | 26,175
FOX26 NEWS@5PM 26 KRIV FOX 5:00p-6:00p 0.8 | 21,461

Late Local News
Live +SD P25-54
Title (grouped) Station Air Times Rating (Imp)
NOTICIAS 45 EN 45 KXLN UNI 10:00p-10:30p 3.8 | 101,795
CH 2 NWS 10PM 2 KPRC NBC 10:00p-10:30p 2.6 | 69,109
EYEWIT NWS-10 13 KTRK ABC 10:00p-10:30p 2.2 | 59,995
KHOU11 NW @ 10 11 KHOU CBS 10:00p-10:30p 1.8 | 47,456
FOX26 NEWS@9PM 26 KRIV FOX 9:00p-10:00p 1.7 | 44,791

Univision stations also did well in Dallas and Los Angeles. You can read more about that below from the press release:

Univision Local Media today announced that Univision broadcast stations in Los Angeles, Houston and Dallas ranked No. 1 in early and late local news in the February sweep among Adults 18-49.

In Los Angeles and Houston Univision broadcast stations also ranked as No. 1 broadcast station in early and late local news with Adults 25-54. In Total Day viewing Univision stations in Los Angeles, Houston and Dallas ranked No. 1 among Adults 18-49 and 18-34.

During the February sweep, Univision stations in Los Angeles, Houston and Dallas delivered both the No.1 early local newscast and the No. 1 late local newscast among Adults 18-49, and the No. 1 early and late local newscast among Adults 25-54 in Los Angeles and Houston. For the fourth consecutive sweeps period, KMEX Univision 34 in Los Angeles ranked No. 1 in Primetime among Adults 18-49, regardless of language, ahead of ABC, CBS, FOX and NBC stations.

“Holding the No. 1 position in early and late local news in competitive markets like Los Angeles, Houston and Dallas is no small feat,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc. “These accomplishments speak to the strength of our local content and to the power of the Hispanic community in these markets.”

Additional Local Highlights:

Primetime
During the February 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:
· Adults 18-49 in Los Angeles
· Adults 18-34 in Los Angeles, Houston and Dallas

Univision outperformed ABC, CBS and FOX among Total Viewers 2+ in Miami; and among Adults 18-49 in Houston and Dallas.

Total Day

During the February 2015 sweep period, Univision was the No. 1 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
· Adults 18-49 and Adults 18-34 in Los Angeles, Houston and Dallas

Univision outperformed CBS, NBC and FOX station in Total Day viewing among Adults 18-34 in New York. In Total Day viewing, Univision stations also outperformed ABC, CBS, NBC and FOX stations among Total Viewers 2+ in Miami and ABC, CBS and FOX stations among Adults 18-34 in Phoenix.

Early Local News

Univision stations delivered the No. 1 early local news among:
· Adults 18-49 and Adults 25-54 in Los Angeles, Houston and Dallas

Univision stations delivered the No. 2 early local news among:
· Adults 18-49 in New York, Miami, Phoenix and Sacramento
· Adults 25-54 in New York, San Francisco and Phoenix

Late Local News

Univision stations delivered the No. 1 late local news among:
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 25-54 in Los Angeles and Houston

Univision stations delivered the No. 2 late local news among:
· Adults 18-49 in Phoenix
· Adults 25-54 in Dallas and Phoenix

Source: Nielsen, NSI, Feb15, (1/29/15-2/25/15). Early local news is defined as local newscasts with a Mon-Fri 5 p.m.start time. Late Local News is defined as local newscasts with a Mon-Fri 9/10 p.m.start time. Morning Local News defined as local newscast between 5-6 a.m. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 7-10 p.m./Sun 6-10 p.m., FOX/CW Mon-Sat 7-9 p.m./Sun 6-9 p.m. Total Day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Live+SD.

12 comments:

  1. Welcome back Mac, you were missed.
    Univision serves a niche market so it affects your credibility when you publish their news release as is.

    ReplyDelete
  2. UNIVISION USES THE AMERICA AIRWAVES TO PROMOTE ILLEGAL IMMIGRATION. TEACHES THE ILLEGALS HOW TO GET FREE SHIT FROM HARD WORKING AMERICANS.

    ReplyDelete
  3. Well spoken, Mr. Anonymous 3:02 pm. Apparently they've stolen your education too.

    ReplyDelete
  4. I agree as they do pander to illegals. They the airwaves to promote free welfare and OBAMIE CARE, Poor blacks folks...Obamaie and the DNC screwed them again.

    ReplyDelete
  5. Mike, I heard that Rebecca Spera is the new Afternoon traffic reporter at KTRK, Please see this link:http://abc13.com/about/newsteam/rebecca-spera/

    ReplyDelete
  6. What does this mean for Katherine Whaley?

    ReplyDelete
  7. Katherine Whaley replaces Don Nelson on KTRK's morning news.

    ReplyDelete
  8. Katherine Whaley moves to mornings at KTRK replacing Don Nelson.

    ReplyDelete
  9. No one will replace Don Nelson. Any replacement will be a downgrade.

    ReplyDelete
  10. The real headline should be "KTRK is no longer Houston's News Leader." ABC13 finished second in all newscasts behind KPRC. Eyewitness News was third some nights. Unheard of just a few years ago. (Among English speaking stations.)

    ReplyDelete
  11. Don Nelson retired from KTRK on Friday.

    ReplyDelete
  12. I use to love KTRK, but their news seems old.. I guess the younger generation is starting to make the switch KTRK needs to do something about this... and FAST!

    ReplyDelete