Thursday, May 22, 2014

Univision 45 KXLN declares May sweeps 2014 win

KXLN Univision 45 is number 1 in early and late local news among adults 18-49, regardless of language


KXLN Univision 45 Houston’s “Noticias 45 a las 5” (News 45 at 5) with anchors Michelle Galván and Osvaldo Corral and “Noticias 45 Edición Nocturna” (Late News 45) with Galván and Raul Peimbert finished the May 2014 sweep as the No. 1 early and late local newscasts, regardless of language, among Adults 18-49.

LOCAL NEWS RATINGS HIGHLIGHTS

· “Noticias 45 a las 5” weekdays at 5 p.m. is the No. 1, most watched, early local newscast among Adults 18-49, averaging 42,000 (1.5 rating) Adult 18-49 viewers, ahead of local KTRK-ABC, KPRC-NBC, KHOU-CBS, KRIV-FOX and KIAH-CW affiliates in Houston.

· Airing weekdays at 10 p.m, “Noticias 45 Edición Nocturna” also ranked No. 1, averaging 89,000 (3.1 rating) Adult 18-49 viewers, 85% more than No. 2 KPRC-NBC. Additionally, among Adults 25-54, “Noticias 45 Edición Nocturna” also ranks No. 1, averaging 85,000 (3.2 rating).

ADDITIONAL KXLN UNIVISION 45 HIGHLIGHTS

· In Daytime (Monday-Friday, 9 a.m. to 3 p.m.), KXLN is the No. 1 station, averaging 35,000 (1.2 rating) Adult 18-49 viewers, 30% more than No. 2 KTRK-ABC.

· During the May sweep, KXLN achieved a higher primetime rating than all other broadcast stations including the major English-language network affiliates: KTRK-ABC, KPRC-NBC, KHOU-CBS and KRIV-FOX, averaging 79,000 (2.7 rating) viewers Adults 18-49 and 74,000 (2.7 rating) viewers Adults 25-54.

· KXLN’s was also the top ranked broadcast station in total day viewing averaged 39,000 Adults 18-49 viewers, 30% more than No. 2 KTRK-ABC.

Source: The Nielsen Company, NSI, May14 (04/24/14-05/21/14) sweep. Live+Same Day. Primetime based on KXLN, KTRK, KHOU, KPRC M-Sat 7:00p.m.-10:00p.m./Sun 6:00p.m.-10:00p.m. and KRIV, KIAH M-Sat 7:00p.m.-9:00p.m./Sun 6:00p.m.-9:00p.m.; early evening local news based on KXLN, KPRC, KRTK, KHOU M-F 5:00p.m-5:30p.m.; KRIV, KIAH, M-F 5:00p.m.-6:00p.m.; late local news based on KXLN, KPRC, KTRK, KHOU M-F 10:00p.m.-10:30p.m.; KRIV, KIAH, M-F 9:00p.m.-10:00p.m.; total day based on M-Sun 6:00a.m.-2:00a.m, all stations.

(This post was taken from a press release sent to me by Univision Houston)


No comments:

Post a Comment