Monday, May 12, 2014

FOX 26 KRIV shows us a sign...or two

FOX 26 KRIV billboards popping up all over Houston promoting morning newscasts

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Don't think billboards work anymore? I'm still a believer after the new FOX 26 KRIV morning ad campaign. I've seen the KRIV billboards all over Houston and clearly others have too since people have been writing to me about them.

Michelle Merhar
Michelle Merhar
According to these February 2014 sweeps numbers, KRIV has been the number three ranked morning show in the Adults 25-54 demographic, so I'm guessing FOX is trying to keep the upward momentum going for May sweeps with these billboards.

The big signs certainly got the attention of the anchors featured in them.

"The billboards are so fun to see and it's such an honor to be featured all over our city," morning anchor Michelle Merhar told mikemcguff.com. "The first time I saw it I almost drove off the road! It's so weird to see a super-sized version of myself while I'm driving, but I think they look great and fresh and I love that Rita and I are able to represent a small part of our awesome team!"

Rita Garcia
Rita Garcia
"We live and work in your community and hopefully these billboards serve as a reminder of that," anchor Rita Garcia added. "On a personal note, it's been such an exciting time and I'm humbled to not just work on the morning show but for YOU our Fox 26 family."

One day mikemcguff.com should get its own billboard.

Time for me to start a Kickstarter account I guess.

10 comments:

  1. KRIV has a lot of unattractive people in the mornings. Give me KHOU anyday!

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    Replies
    1. Only a unattractive person would make a comment like that.

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    2. Anon, you tell him.

      Fox 26 does have lots of attractive women such as Kristine Galvan, Caitlin Espinosa, Sally McDonald, etc.,

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    3. I don't understand why you think an unattractive person would make a comment like that? Do you think that only attractive people tell people they are attractive and are "nice''? "Attractive" people tend to be faker. They wear makeup and have certain hair, because they need people to find them attractive. If they were confident they would show the world who they really are and not hide behind makeup, hair and surgery. They tend to tell people what they want to hear, instead of the truth. Also, it's a good idea not to believe everything you see. Makeup and hair can make a 3 a 10. It amazes me how many people don't realize this.

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  2. Anyone that has ever been on the business side of Local TV News will tell you that spending money on billboards is a giant waste of money. The best way to win in local news, is to produce a top quality product. That takes hard work and consistency. Something that Kriv has never had. In the last 5 years Kriv has had 3 different news directors, and everyone of them had a different approach.

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  3. Chris Stripes always seemed like he had an attitude. I have been watching in the morning more....now that Stripes and Natalie are not on anymore.

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    Replies
    1. Stipes was fun, a great sense of humor and personable. I miss him in the mornings being silly and knowing sports. Chris and Natalie were a fun team.

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  4. Stipes is now doing weekend evening newscasts.

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  5. need more than billboards to save that stick

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