Don't think billboards work anymore? I'm still a believer after the new FOX 26 KRIV morning ad campaign. I've seen the KRIV billboards all over Houston and clearly others have too since people have been writing to me about them.
The big signs certainly got the attention of the anchors featured in them.
"The billboards are so fun to see and it's such an honor to be featured all over our city," morning anchor Michelle Merhar told mikemcguff.com. "The first time I saw it I almost drove off the road! It's so weird to see a super-sized version of myself while I'm driving, but I think they look great and fresh and I love that Rita and I are able to represent a small part of our awesome team!"
One day mikemcguff.com should get its own billboard.
Time for me to start a Kickstarter account I guess.