Houston Public Media (KUHT Channel 8, News 88.7 KUHF and Classical 91.7 KUHA) debuts new brand, launches new website that integrates news, arts and educational content of its multi-media platform
As I reported last year, KUHT Channel 8, News 88.7 KUHF and Classical 91.7 KUHA are coming together under the Houston Public Media umbrella and even more so this weekend. Saturday, marks the debut of the new houstonpublicmedia.org website which will serve as the online home for all three stations plus a new branding initiative.
"Houston Public Media has such a rich history in our community and we are thankful for the accomplishments of so many who have brought us here as we look forward with excitement to the destination ahead," Lisa Trapani Shumate, executive director and general manager of Houston Public Media, told mikemcguff.com. "We are more committed than ever to be a place where people can explore, discover, learn and be inspired through the content we offer."
The new website puts PBS, NPR and classical programming under one roof with the station promising related information by content. Built with tablets, phones and other devices in mind, the site is responsive to adjust to whichever platform you're using at the moment. It also features top on-air content, links to favorite shows, broadcast/events calendars and additional facts/features that take users beyond the broadcast. The new site will also incorporate audio/video clips, streaming audio plus live social media feeds.
The updated branding features a new logo inspired by the vapor trail of a jet or rocket in red with the tagline "go beyond the ordinary."
Back in the broadcasting part of its world, Houston Public Media is continuing to ramp up local production efforts with shows like “Houston Matters,” “Engines of Our Ingenuity,” “Texas Originals,” “Manor of Speaking,” “Red, White and Blue,” “Arts InSight,” “Music in the Making,” “Music from the Movies,” “Houston Public Media Spelling Bee” and Houston Symphony broadcasts.
The non-profit media organization launches the new site and branding to coincide with a KUHT 8 on-air membership campaign which ends March 16. Here's something I didn't know, Houston Public Media reaches a combined weekly audience of more than 1.5 million across 19 Texas counties, with funding by the support of 55,000 members, sponsors and underwriters.