Tuesday, December 03, 2013

Fox 7 KTBC November 2013 sweeps results

Fox 7 KTBC Austin had household rtgs/share increases in morning, early news, late news, prime, and sports.

M-F 8A-9A - KTBC increased its share by +17% (1.8/7)

· In its debut book, the “FOX AM Weekend News” grew the time period over last year even against established AM news on the competition.

                      NOV’12      NOV’13          % shr increase Yr-to-yr

Sat 6-7A        0.2 / 1         0.7 / 4              +300%
Sat 7-8A        0.2 / 1         0.9 / 4              +300%
Sun 6-7A       0.2 / 1         0.5 / 3              +200%
Sun 7-8A        0.3 / 1        1.0 / 4              +300%

M-F 5P-6P – “FOX 7 News at 5PM” grew year-to-year by 25% (2.3/5)

M-F 630-7P - “Big Bang Theory” outdelivers “Modern Family” on KEYE and “Family Feud” on KNVA. “Big Bang” was #1 in NOV’12 in A18-49 and A25-54 so we expect with no share changes, it will be #1 in access again across key demos for NOV’13.

M-F 630-7P             NOV’12          NOV’13           % share change (yr-to-yr)
KTBC Big Bang         3.7 / 7            3.5 / 7                n/c

M-F 9-10P – “FOX 7 News at 9PM” is trending upward, growing +38% in share year-to-year with a 3.1/6. FOX 7 News at 9P grew more in NOV than any other late news in the market.

                         NOV’12           NOV’13      Year-to-year shr increase
KTBC                2.3 / 4            3.1 / 6            +50%

PRIME Monday 8-9P

New drama “Almost Human” increased the time period over NOV’12 Live+7. (Average of Sunday 11/17 and Mon 11/18):
                       
                         NOV’12 HH rtg /shr              NOV’13                                 HH rtg/shr
Monday 8-9P    Mob Doctor 4.4 / 6.5            Almost Human 11.4 / 15.0    +230%

RELATED
More TV sweeps coverage

(Numbers provided by Fox Television Stations)

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