With two days remaining in the November 2013 sweep period, KXLN Univision 45 is Houston’s No. 1 broadcast station among Adults 18-49 in major dayparts including: daytime, early news, primetime and late news, regardless of language.
Primetime Ratings Highlights
· During the November sweep, KXLN achieved a higher primetime rating than all other broadcast stations, including all the major English-language network affiliates: KPRC-NBC, KRIV-FOX, KTRK-ABC, and KHOU-CBS.
· KXLN’s broadcast of the 14th Annual Latin GRAMMY® Awards averaged 147,000 (5.0 rating) among Adults 18-49 outperforming ABC’s “Country Music Awards” averaging 131,000 (4.5 rating) Adults 18-49.
LOCAL NEWS RATINGS HIGHLIGHTS
· “Noticias 45 a las 5” (News 45 at 5) is the No. 1, most watched, early local newscast among Adults 18-49, averaging 59,000 (2.0 rating) viewers, ahead of local ABC, NBC, CBS, CW and the FOX affiliates in Houston according to the November 2013 sweep. “Noticias 45 a las 5” grew in ratings year to year by 34% with Adults 18-49, 23% with Adults 25-54.
· “Noticias 45 Edición Nocturna” weekdays at 10 p.m. ranked No. 1, averaging 92,000 (3.2 rating) Adult 18-49 viewers, more than 24% higher than the No. 2 station, KTRK-ABC, averaging 74,000 Adults 18-49.
ADDITIONAL KXLN UNIVISION 45 HIGHLIGHTS
· In Daytime (Monday-Friday, 9 a.m. to 3 p.m.), KXLN is the No. 1 station, averaging 37,000 (1.3 rating) Adult 18-49 viewers and averaging 35,000 (1.3 rating) Adult 25-54.
· With two days remaining in the November 2013 sweep KXLN is the No. 1 broadcast station in total day viewing averaging 46,000 (1.6 rating) viewers Adults 18-49, 21% more than No. 2 KPRC-NBC.
Source: The Nielsen Company, NSI, November13 (10/31/13-11/25/13) sweep. Live+Same Day. Primetime based on KXLN, KTRK, KHOU, KPRC M-Sat 7:00p.m.-10:00p.m./Sun 6:00p.m.-10:00p.m. and KRIV, KIAH M-Sat 7:00p.m.-9:00p.m./Sun 6:00p.m.-9:00p.m.; early evening local news based on KXLN, KPRC, KRTK, KHOU and KTMD M-F 5:00p.m-5:30p.m.; KRIV, KIAH, M-F 5:00p.m.-6:00p.m.; late local news based on KXLN, KPRC, KTRK, KHOU and KTMD M-F 10:00p.m.-10:30 p.m.; KRIV, KIAH, M-F 9:00p.m.-10:00 p.m.; total day based on M-Sun 6:00a.m.-2:00a.m, all stations.
More TV sweeps coverage
(This post was taken from a press release sent to me by Univision Houston)