Tuesday, November 26, 2013

Univision 45 KXLN declares victory in November 2013 sweeps war

Univision 45 claims to be most watched station in Houston ahead of local ABC, CBS NBC and FOX stations in November 2013 sweeps

With two days remaining in the November 2013 sweep period, KXLN Univision 45 is Houston’s No. 1 broadcast station among Adults 18-49 in major dayparts including: daytime, early news, primetime and late news, regardless of language.

Primetime Ratings Highlights

· During the November sweep, KXLN achieved a higher primetime rating than all other broadcast stations, including all the major English-language network affiliates: KPRC-NBC, KRIV-FOX, KTRK-ABC, and KHOU-CBS.

· KXLN’s broadcast of the 14th Annual Latin GRAMMY® Awards averaged 147,000 (5.0 rating) among Adults 18-49 outperforming ABC’s “Country Music Awards” averaging 131,000 (4.5 rating) Adults 18-49.


· “Noticias 45 a las 5” (News 45 at 5) is the No. 1, most watched, early local newscast among Adults 18-49, averaging 59,000 (2.0 rating) viewers, ahead of local ABC, NBC, CBS, CW and the FOX affiliates in Houston according to the November 2013 sweep. “Noticias 45 a las 5” grew in ratings year to year by 34% with Adults 18-49, 23% with Adults 25-54.

· “Noticias 45 EdiciĆ³n Nocturna” weekdays at 10 p.m. ranked No. 1, averaging 92,000 (3.2 rating) Adult 18-49 viewers, more than 24% higher than the No. 2 station, KTRK-ABC, averaging 74,000 Adults 18-49.


· In Daytime (Monday-Friday, 9 a.m. to 3 p.m.), KXLN is the No. 1 station, averaging 37,000 (1.3 rating) Adult 18-49 viewers and averaging 35,000 (1.3 rating) Adult 25-54.

· With two days remaining in the November 2013 sweep KXLN is the No. 1 broadcast station in total day viewing averaging 46,000 (1.6 rating) viewers Adults 18-49, 21% more than No. 2 KPRC-NBC.

Source: The Nielsen Company, NSI, November13 (10/31/13-11/25/13) sweep. Live+Same Day. Primetime based on KXLN, KTRK, KHOU, KPRC M-Sat 7:00p.m.-10:00p.m./Sun 6:00p.m.-10:00p.m. and KRIV, KIAH M-Sat 7:00p.m.-9:00p.m./Sun 6:00p.m.-9:00p.m.; early evening local news based on KXLN, KPRC, KRTK, KHOU and KTMD M-F 5:00p.m-5:30p.m.; KRIV, KIAH, M-F 5:00p.m.-6:00p.m.; late local news based on KXLN, KPRC, KTRK, KHOU and KTMD M-F 10:00p.m.-10:30 p.m.; KRIV, KIAH, M-F 9:00p.m.-10:00 p.m.; total day based on M-Sun 6:00a.m.-2:00a.m, all stations.

More TV sweeps coverage

(This post was taken from a press release sent to me by Univision Houston)

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