Thursday, May 23, 2013

Fox 4 KDFW Ratings Highlights – May 2013

Fox 4 KDFW in Dallas released its ratings highlights to me for May 2013.



Morning News

> “Good Day” (Mon-Fri 4:30-9:00am)
HH: Ranked #1 and grew from a 2.6/12 HH rtg/shr to a 3.6/16 HH rtg/shr.
A25-54: Ranked #1 and grew from a 1.3/13 rtg/shr to a 1.8/17 rtg/shr.
A18-49: Ranked #1 and grew from a 0.9/10 rtg/shr to a 1.3/15 rtg/shr.

> “Good Day” (Mon-Fri 4:30-5:00am)
HH: Ranked #1 and grew from a 1.2/8 HH rtg/shr to a 1.5/11 HH rtg/shr.
A25-54: Ranked #1 and grew from a 0.6/10 rtg/shr to a 0.7/11 rtg/shr.
A18-49, Ranked #1 and grew from a 0.4/8 rtg/shr to a 0.5/9 rtg/shr.

> Good Day (Mon-Fri 5:00-6:00am)
HH: Ranked #1 and grew from a 2.0/11 HH rtg/shr to a 2.6/15 HH rtg/shr.
A25-54: Ranked #1 and grew from a 1.0/13 rtg/shr to a 1.4/18 rtg/shr.
A18-49, Ranked #1 and grew from a 0.7/10 rtg/shr to a 1.1/16 rtg/shr.

> Good Day (Mon-Fri 6:00-7:00am)
HH: Ranked #1 and grew from a 3.3/14 HH rtg/shr to a 4.5/19 HH rtg/shr.
A25-54: Ranked #1 and grew from a 1.7/15 rtg/shr to a 2.6/22 rtg/shr.
A18-49: Ranked #1 and grew from a 1.1/12 rtg/shr to a 2.0/21 rtg/shr.

> Good Day (Mon-Fri 7:00-9:00am)
HH: Ranked #1 and grew from a 2.8/11 HH rtg/shr to a 4.0/15 HH rtg/shr.
A25-54: Ranked #1 and grew from a 1.5/12 rtg/shr to a 1.8/15 rtg/shr.
A18-49: Ranked #1 and grew from a 1.0/10 rtg/shr to a 1.3/13 rtg/shr.

Early News

> FOX 4 News at 5pm (Mon-Fri 5:00-5:30pm)
A25-54: Was #1 posting a 1.3/7 rtg/shr.
A18-49: Was #1 posting a 1.0/7 rtg/shr.

> FOX 4 News at 6pm (Mon-Fri 6:00-6:30pm)
A25-54: Was #1 posting a 1.7/7 rtg/shr.
A18-49: Was #1 posting a 1.1/6 rtg/shr.

Prime Access

> Access Hollywood (Mon-Fri 6:30-7:00pm) was the #1 access program in the market among Adults 18-49 where it increased year to year from a 1.1/5 rtg/shr to a 1.2/5 rtg/shr.

Late News

> FOX 4 News at 9pm (Mon-Fri 9:00-10:00pm) was #1 in Adults 18-49 across all late newscasts in the market, posting a 2.3/7 rtg/shr.

> FOX 4 News at 10pm (Mon-Fri 10:00-10:30pm) was up from a 1.7/5 rtg/shr to a 2.1/7 rtg/shr among Adults 18-49, and placed #1 across all 10pm newscasts in the market.

Late Fringe

> TMZ (Mon-Fri 10:30-11:00pm) was the #1 program in late fringe among Adults 25-54 defeating Leno, Letterman and Kimmel by posting an increase year to year from a 1.7 rtg to a 1.8 rtg. In Adults 18-49, TMZ was also #1, moving up from a 1.3 rtg to a 1.6 rtg.

> Dish Nation (Mon-Fri 11:30pm-12:00am) was #1 in the market among Adults 25-54 by posting a 1.0 rtg in adults 25-54 and also is #1 in adults 18-49 with a 0.9 rtg.

Texas TV 2013 May sweeps

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