Monday, November 21, 2011

740 KTRH remarks on News 92 FM KROI's first day

As I blogged earlier, I woke up at 4:30am to catch the first local broadcasts of News 92 FM KROI - listen here.

Clearly News 92 FM is challenging longtime Houston station NewsRadio 740 KTRH in its promos. AM Operations Manager and KTRH Program Director Bryan Erickson sent mikemcguff.com these comments about News 92's inaugural broadcast:

"From what I heard (it was tough to pick up north of the Loop), I was surprised to hear so little local news content. They do have slick promos; I actually heard more of those than I did local news coverage. I got a kick out of several of their promos, especially the “we cover more local news than other stations” promos. In one hour this morning I counted 8 local stories in their newscasts while in that same hour we did more than 20. I guess their “No Spin” phrase doesn’t apply to everything they’re doing.

I was also surprised to hear a talk show in the 9a hour after weeks of hearing this was going to be an all news station.

There’s obviously a clear difference between our two stations – We have a strong commitment to local news coverage and compelling talk and they’re still trying to figure out what they want to be."

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