KPRC 2's parent company is Post-Newsweek (and ultimately the Washington Post). In a recent shareholders' meeting Post-Newsweek CEO Alan Frank says his group's largest market station, KPRC Channel 2 is under performing:
I think there is a consensus in the Houston TV community that KPRC 2 has been trying to figure out its identity in the last decade after shedding the tabloidish image it relished in during the late 1990s.
Other interesting notes from Frank featured in this MediaPost article, is that Post-Newsweek stations will extend its station live streaming within the next year and experiment more with social media.
- KPRC 2 re-brands controversial Twitter account
- KPRC 2's baby brigade in video/photos