Lisa Shumate, the KHOU 11 Director of Programming and Marketing, clues us in on that and goes into detail about the station's thinking for developing the new image.
"'KHOU Stands for Houston' emphasizes the connection between our call letters and our television market," Shumate told the mikemcguff.com blog. "We will now refer to the station as 'KHOU 11.'
The logo redesign includes a two color treatment that calls attention to "HOU" and includes the Texas star. We will no longer be using 'The Spirit of Texas.'"
Shumate adds the feedback on the new campaign has been overwhelmingly positive.
You might remember that KHOU most recently branded itself as Channel 11 or 11 News.
Also while you're here, enjoy some of the new KHOU 11 anchor IDs:
- KHOU 11's new graphics and image spot
- "KHOU 11 Stands For Houston" new logo and slogan