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Monday, May 03, 2010

Belo reports strong first quarter

Belo (the owner of Texas stations WFAA, KHOU, KENS and KVUE) saw a surge in first quarter results according to MediaDailyNews:

Total overall advertising sales scored an equally impressive 17% gain for the period, with total revenue up 15.6%. Political advertising was at $6.3 million -- $5.6 million higher than the first quarter of 2009.

The company also benefited from special sports programming. Olympic sales from its NBC affiliates and Super Bowl sales also boosted its numbers. National spot advertising continued to outpace local spot ad efforts, rising 18% to local's 9.2% rate. READ THE REST
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