North Texas is about to get a big discount grocery store chain called Aldi. It boasts low prices, not massive selections of goods.
I first read about Aldi in Time Magazine in 2008:
More fundamentally, Aldi concentrates on selling core, high-volume grocery products, like ketchup, cereal and coffee. Want a choice? Forget it. By offering a single brand, usually a private label in a single size, Aldi executives say they can substantially undercut conventional retailers on 90% of the products the store sells. Nor do customers have to make any trade-offs in buying private labels. Consider the sleek, dark 16.9-oz. bottle of Ariel Extra Virgin Olive Oil ($4.29). Or the 13-oz. box of Fruit Rice cereal ($1.69). "You wouldn't be embarrassed to have that on your counter," says Bill Bishop, a retail consultant. READ MORE
WFAA reports that Aldi is opening 11 stores across North Texas and will add more than 30 additional locations this year.