Hearst Newspapers, owner of the San Francisco Chronicle, made a deal with “citizen sportswriters” business Bleacher Report for some of the news in its sports section.
The “co-branded” sports news will appear on the Chronicle’s SFGate web site, along with the web sites of the Houston Chronicle, San Antonio Express-News and the SeattlePI.com web site, which doesn’t have a print newspaper associated with it. READ MORE
This does not particularly surprise me since Chron.com's strategy is to apparently let the readers develop more and more content through blogs...etc.
See more at http://bleacherreport.com/.