The first live 3D broadcast ever to be shown on giant video screens at a major sporting event was unveiled at Cowboys Stadium, electrifying over 80,000 fans who were given 3D glasses upon entering the stadium. Beginning with the second half kickoff of the Dallas Cowboys-San Diego Chargers football game, the enormous center-hung display in the spectacular new stadium was converted from high definition 2D, enabling fans to view both live action and instant replays in 3D.
Measuring 160 feet in length and 72 feet in height on the sideline boards--the largest video board installation in the world--the four board video cluster, suspended 90 feet directly over the center of the playing surface, stretches from the 20-yard line to the 20-yard line. Its massive size allowed fans on all levels in the stadium to view the game in crisp, clear 3D images during the second half.
The technology that made the conversion from 2D to 3D possible was created by HDlogix of Edison, NJ. It was probably the best part of the game for Cowboys fans.
Russell Holliman points out what this release leaves out...the experiment got boos and had to be shut off in minutes.