100.3 The Bull (KILT-FM), an Audacy station in Houston, checked off Christmas lists for 102 kids during its inaugural “Frito & Katy’s Christmas Kids” presented by Mac Haik Chevy Cares. All proceeds go towards DePelchin Children’s Center, the oldest and largest adoption and foster care center in Texas.
The holiday campaign ran from November 10 to December 10. To kick off the campaign, Frito and Katy placed 50 Christmas lists on a Christmas tree at Mac Haik Chevy for listeners and community members to pick and grant wishes for. Listeners immediately picked up all 50 of those kids’ lists and additionally donated online.
The duo also hosted a radiothon on December 8, where they shared stories from children who have been helped by DePelchin. One was a story of a young foster child who wanted a Spider-Man suitcase so he wouldn’t have to carry his belongings in a trash bag. One listener called in crying and donated not just money, but also suitcases for other children. That story then inspired an anonymous donor to step in and sponsor 20 additional kids. The radiothon had only one DePelchin representative and five phone lines that never stopped ringing.
“In Houston, our mission is community connection. Frito and Katy bridged The Bull’s big-hearted listeners with DePelchin to ensure children who have faced immense challenges don’t go without a Christmas,” said Sarah Frazier, Senior Vice President and Market Manager, Audacy Houston. “What made this holiday campaign different is that it went beyond gifts; it’s about meeting and addressing real needs. Most of these kids asked for essentials like jackets, shoes, socks, underwear, and even hygiene items.”
“DePelchin Children’s Center is deeply grateful for the incredible generosity of Frito and Katy’s Christmas Kids, and all the amazing listeners who are bringing the magic of the holiday season to life for more than 100 children in our community,” said Jenifer Jarriel, President and CEO, DePelchin Children’s Center. “Because of your kindness, our children and families will experience a truly special celebration filled with joy and hope. Thank you for making this season brighter for those who need it most!”
(This post was taken from a release sent to me by Audacy.)
