Texas Country Music is on fire and only one radio station has been in the saddle since the beginning. Now, Made in Texas Radio (MITR) redirects its considerable success in digital to also supplying the 24-hour format to radio affiliates in broadcast syndication.
Houston-based SuiteRadio has been a format provider to broadcasters since 2016, and with the growing audience intensity for this music, it only makes sense to make the station available as a network program service to affiliates in (and out) of the Lone Star State.
For years, fans of Texas Country/Red Dirt/Americana have been hearing their favorite artists and radio presenters live and up close on MITR, making the direct connection between fans of authentic Texas Country music and the sponsor/partners who want to reach them. The format is pure distilled Texas, with lifestyle, travel and music features along with the highly popular artist close-up sessions hosted by MITR personalities. It is those intimate artist conversations that have now cemented MITR as a meaningful influencer in the Texas Music Scene.
The artist profiles and raw performances have provided a high-profile opportunity for talent to connect. "We've already built the stage for authentic Texas Country Music, now broadcasters are invited to ride with us," said SuiteRadio’s COO Pat Fant.
Live and Authentic. Broadcast station affiliates will receive continuous live programming from SuiteRadio along with a broadcast automation system that integrates perfectly with traffic software, satellite feeds and any other localization. MITR network service gives stations ultimate flexibility to add live, local remotes, sports events and all the market features they need without giving up control.
Whether it’s a Friday Night Lights game or a natural disaster, affiliates maintain full air control.
Keegan Lucas, Made in Texas Radio Operations Manager said, "Our affiliates get authentic Texas entertainment with plenty of radio muscle from industry greats that know this music inside and out. Plus, the MITR Live! series features the best of the best Texas country artists who have built a loyal following. MITR is tested and proven, and it's market exclusive!"
"Texas music, like Texas itself is a whole 'nother animal,'" said RFC Media/SuiteRadio President Cruze. "Keegan has such a passion for the music, the musicians and the people that live this lifestyle. This on-air team knows the music and has built relationships with the artists over the station’s successful run as a reporting Texas Country music outlet."
Rowdy Yates, Chief Talent Wrangler for SuiteRadio added, "MITR is at the center of connecting musicians and broadcasters who celebrate Texas heritage and culture, and then share that with the world. Radio is going to LOVE this! Radio listeners will too."
Texas Proud of our MITR on-air line up:
Keegan Lucas – Texas Country Music Association Award Winner and Operations Manager
Donna McKenzie – Texas Radio Hall of Fame and "Texas Radio Royalty" since the 80’s
Cowboy Dave Bayless – Multiple award winner, Academy of Country Music, Country Music
Association, Texas Country Music Association and years as co-host of KILT Houston’s
Morning Bull
Corliss (MITR Brand Ambassador) – Kickin’ Around with Corliss brings Texas lifestyle to the
air in this series of special travel & music features. Corliss has never met a Texas country
radio award she has not won! (ask for the list)
J.B. Cloud – Author, 30-year Texas radio veteran (with multiple citations for excellence),
Admiral in the Texas Navy and host of Red Dirt Proud with JB Cloud.
Jerry Wayne Longmire – Texas Humorist and the voice behind Made in Texas Radio. A
former nuclear plant inspector and current social media success story. His flair for storytelling
along with his authentic boots & buckle dialect made Jerry a natural for this high-tension role
as backstage announcer for MITR.
(This post was taken from a release sent to me by SuiteRadio)
