TELEMUNDO HOUSTON RANKED #1 AS HOUSTON’S MOST WATCHED STATION DURING WEEKDAY 4P-5P EARLY NEWS REGARDLESS OF LANGUAGE
NOTICIERO TELEMUNDO HOUSTON DELIVERED MORE WEEKDAY LOCAL EARLY AND LATE NEWS VIEWERS DURING THE APRIL 2021 SURVEY PERIOD THAN ABC, NBC, CBS OR FOX
More Houston viewers are watching Telemundo KTMD than any local English-language stations during weekday prime
Upon the conclusion of the April 2021 survey period, “Noticiero Telemundo Houston” ranked as the most-watched local 4PM/4:30PM local newscasts with Adults 18-34 and 18-49 in any language. Both “Noticiero Telemundo Houston” at 5:00PM and 10:00PM delivered more weekday local news viewers among Adults 18-49 than ABC, CBS, NBC or FOX.
In addition, Telemundo Houston out-performed local English-language TV stations delivering more Adults 18-49 watching weekday prime time in the April 2020 survey period.
During the weekends, “Noticiero Telemundo Houston Sabado y Domingo” at 5:00PM and 10:00PM were the most watched news program in their time periods regardless of language with Adults 18-49.
Source: Nielsen (NSI) Houston; April 2021 Live+SD (LPM+PPM); Mon-Fri Early News 4p-5p, 5p-5:30p PAV AQH Impressions (KTMD, KZJL, KTRK, KHOU, KTRK); Mon-Fri Late News 9p-1030p PAV AQH Impressions (KTMD, KTRK, KHOU, KPRC, KIAH, KRIV); Sat,Sun 5p-5:30p & 10p-10:30p PAV AQH Impressions (KTMD, KXLN, KTRK, KHOU, KPRC); Weekday Prime Mon-Fri 6p-10p TP AQH Impressions (KTMD, KTRK, KHOU, KPRC, KIAH, KRIV, KTXH)
(This post was taken from a release sent to me by KTMD)
