WeatheRate, an independent weather research company, today announced that 17 Telemundo owned stations have received the “Most Accurate” forecasting certification for 2020.
The stations include Telemundo 47 / WNJU in New York, Telemundo 51 / WSCV in Miami, Telemundo Houston / KTMD, Telemundo 39 / KXTX in Dallas-Fort Worth, Telemundo Chicago / WSNS, Telemundo 60 / KVDA in San Antonio, Telemundo Phoenix / KTAZ, Telemundo 40 / KTLM in the Rio Grande Valley, Telemundo 31 / WTMO in Orlando/Central Florida, Telemundo 62 / WWSI in Philadelphia, Telemundo 44 / WZDC in Washington, D.C., Telemundo 20 / KUAN in San Diego, Telemundo 49 / WRMD in Tampa, Telemundo Denver / KDEN, Telemundo 48 / KTDO in El Paso, Telemundo Boston / WNEU and Telemundo Las Vegas / KBLR.
“All Telemundo stations that earned our accuracy title last year repeated their strong showing during our recently completed annual accuracy research,” said Bruce Fixman, President, WeatheRate. “With two years of research now completed, Spanish-language viewers can be confident they are receiving the most accurate Spanish-language weather forecasts from their Telemundo stations."
“Year after year, our Telemundo station weather teams have transformed the way that forecasts are delivered to local audiences by going beyond temperature highs and lows. Our weather teams deliver live weather forecasts to help audiences understand how weather patterns, storms and the effects of climate change will affect them in their daily lives,” added Ozzie Martinez, Senior Vice President, News, Digital and Standards for the Telemundo Station Group. “With augmented reality and other storytelling approaches, our meteorologists are helping audiences stay connected to their local weather updates, as it happens in real-time, and in the language of their choice.”
Following a multi-year investment in weather forecasting, Telemundo owned stations revamped their weather teams to improve the way that weather conditions are presented to Spanish-language audiences. From hiring bilingual meteorologists to helping weather anchors in multiple markets obtain degrees in meteorology and other industry certifications to delivering live weather forecasts for audiences for the first time in their markets, the Telemundo owned stations’ are also making it possible for audiences to receive real-time weather updates in Spanish through the stations’ mobile apps. The Telemundo stations’ mobile app weather alerts are powered by NBCUniversal Owned Television Stations’ largest privately owned network of cutting edge fixed and mobile weather radars in the country.
(This post taken from a release from WeatheRate)
