More Adults 18-34 & 18-49 in Houston watched “Noticiero Telemundo Houston” at 10:00PM during the week than any other local late news programs, regardless of language
HOUSTON, TX – (REV: September 28, 2020) – At the close of the September 2020 survey period, more Adults 18-34 and 18-49 in Houston watched “Noticiero Telemundo Houston” at 10:00PM during the week than any other local late news programs, regardless of language.
Furthermore, this newscast delivered a minimum of 2x more Adults 18-49 and 3x more Adults 18-34 during the week than any other English-language local weekday late news program, as over half of Houston’s Adults 18-34, 18-49 and 25-54 elect to watch weekday 10PM news in Spanish.
In addition, “Noticiero Telemundo Houston Domingo a las 10PM” delivered more Sunday local late news viewers in the time period among the same demographic groups in addition to Adults 25-54.
The September 2020 survey also finds that more weekday prime time viewing Adults 18-49 chose Telemundo than any other local broadcast station in any language.
Lastly, KTMD’s local late news coverage of Tropical Storm Beta, on Monday, September 21st, was the most watched late news program among all 56 metered markets across the US, regardless of language, with Adults 18-49 and 25-54.
Source: Nielsen (NSI) Houston; September 2020 Live+SD; Mon-Fri 9p-1030p PAV AQH Impressions and Spanish-Language News Shares (KTMD, KXLN, KZJL, KTRK, KHOU, KPRC, KIAH, KRIV); Mon-Fri 7p-10p TP AQH Impressions and 9/21/20 Overnight Program AQH Impressions 3A-3A (KTMD, KXLN, KFTH, KZJL, KYAZ, KTRK, KHOU, KPRC, KIAH, KRIV, KTXH and all 56 U.S. late news program metered markets as approved by Nielsen).
(This post was taken from a press release sent to me by KTMD)
