Saturday, August 01, 2020

Univision stations rank 1st primetime in Houston & Dallas July Sweeps 2020

Univision Local Newscasts in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento Complete Sweep No. 1 or No. 2 in Respective Markets, Beating English-language Competitors in Both Early and Late News


MIAMI - JULY 31, 2020 ̶ Univision Communications Inc., the leading Hispanic media company in the US, continues to ride the momentum from its ongoing ratings emerges behind industry-leading programming content and award-winning local news as stations across the country in Dallas -Fort Worth, Houston, Los Angeles, Miami, New York, Phoenix, Sacramento and San Francisco have reported major wins versus English-language competitors ABC, CBS, NBC and FOX during July sweep.

WXTV Univision 41 continues its strong performance this summer, becoming the No. 1 station in New York in primetime among Total Viewers 2+, Adults 18-49 and Adults 25-54, regardless of language. Meanwhile, in total day, WXTV delivered the most viewers among Adults 18-34 and Adults 18-49 in the market, and topped CBS, NBC and FOX with Adults 25-54 to finish second in the demo overall. WXTV's 11 pm newscast Solo a Las Once (Only at Eleven) has quickly emerged as the go-to source for the latest news and information in the Tri-state area. In less than a year, the new, innovative format has won over viewers and become No. 1 in the market among Adults 18-49, regardless of language, and No. 2 with Adults 18-34 and Adults 25-54 . WXTV's early news finished first among Adults 18-34 and second with Total Viewers 2+, Adults 18-49 and Adults 25-54.

The July sweep has once again proven that KMEX Univision 34 is the undisputed leader in all of Los Angeles, as the station has concluded the period No. 1 sweeping all key demos in primetime and total day in the market. The performance was driven by a slate of hit original programs in primetime along with the station's award-winning newscasts that delivered wins in early and late news among all key demos, regardless of language, beating out ABC, CBS, NBC and FOX.

KXLN Univision 45 Houston had lift off this July sweep, soaring to the No. 1 position across all key demos regardless of language in primetime. Similarly, the station saw success across total day where it finished first with Adults 18-34, Adults 18-49 and Adults 25-54. Its total day performance was lifted by the station's news team which was tops among Adults 18-34 and Adults 18-49 in early news and Adults 18-34, Adults 18-49 and Adults 25-54 in late news.

Another sweep, and another first place finish in primetime regardless of language for KUVN Univision 23 Dallas - Fort Worth . The station ranked No. 1 with Total Viewers 2+, Adults 18-34, Adults 18-49 and Adults 25-54 during primetime hours and was also first in total day with Adults 18-34 and Adults 18-49. Additionally, in total day, KUVN outpaced ABC, CBS and NBC with Adults 25-54. Its news programming also remains a leader in the market, placing either first or second in early and late across all key demos including Adults 18-34, Adults 18-49 and Adults 25-54.

KTVW Univision 33 Phoenix stood out among the competition once again finishing No. 1 in Phoenix during primetime and total day among Adults 18-34, Adults 18-49 and Adults 25-54. The performance in total day was fueled by the station's early and late newscasts which ended the sweep No. 1 with Adults 18-34, Adults 18-49 and Adults 25-54

WLTV Univision 23 Miami outperformed ABC, CBS, NBC and FOX in primetime and total day. Meanwhile, the station's late news ranked No. 1 regardless of language with Total Viewers 2+, Adults 18-34, Adults 18-49 and Adults 25-54, while its early news placed second among Total Viewers 2+, Adults 18-34 , Adults 18-49 and Adults 25-54 - ahead of ABC, CBS, NBC and FOX.

KDTV Univision 14 San Francisco closes the July sweep as the most-watched in primetime among Adults 18-49 and Adults 18-34. The station also delivered more viewers in the two demos in total day than ABC, CBS and NBC. Meanwhile, its news team delivered similar success with the Adult 18-34 and Adult 18-49 demos, besting ABC, CBS and NBC in both early and late news.

KUVS Univision 19 Sacramento out-delivered ABC, CBS and FOX in primetime among Adults 18-34 and Adults 18-49 and ABC, CBS and FOX in total day with Adults 18-34 and Adults 25-54. The station's early news topped the market in Adults 18-34 and finished second with Adults 18-49 and Adults 25-54, and late news bested ABC, CBS and FOX with Adults 18-49 and Adults 25-54.

Nielsen, NSI, LPM + PPM, July'20 Sweep (07/02 / 20-07 / 29/20). Total Day defined as M-Su 6 am-2 am Primetime is defined as ABC / CBS / NBC / IND / UNI / UMA / TEL / AZA / MFZ / ETV M-Sa 8-11 pm / Su 7-11 pm ET / PT, M-Sa 7-10 pm / Su 6-10 pm CT and FOX / CW M-Sa 8-10 pm / Su 7-10 pm ET / PT, M-Sa 7-9 pm / Su 6-9 pm CT. Early Local News is defined as a local newscast with a MF 6 pm ET / PT, 5 pm CT start time. Late Local News is defined as local newscasts with a MF 10/11 pm ET / PT, 9/10 pm CT start time. Includes regular newscasts only. Rankings based on DMA impressions unrounded. Live + SD.

(This post was taken from a release by Univision)


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