Houston Public Media is one of 21 public media stations across the country participating in the Corporation for Public Broadcasting’s Digital Culture Accelerator Buddy Program.
This innovative program provides participating public media stations with guidance to implement digital-first processes and change station culture for the digital age, as well as mentoring from a fellow public media station.
“Our participation in this transformative initiative comes at a time when Houston Public Media is refreshing its brand, reimagining its television studios, and laying the groundwork for the future through a new station strategic plan,” said Lisa Trapani Shumate, general manager of Houston Public Media. “This is the next step we’re taking to make digital an integral component of all we do.”
This year’s announcement builds on a successful year-long pilot project that helped 20 public media stations increase engagement and membership revenue, while driving innovations in how the stations are serving their communities. Houston Public Media is paired with Rocky Mountain PBS, a public media station in Denver, Colorado, that completed the accelerator program.
“This has inspired a station-wide cultural commitment to experimentation and testing, one that tracks progress and successes using metrics,” said Don Geraci, director of content at Houston Public Media. “Our station vision statement now better reflects where we want to head, and we’ve set an inspirational goal of doubling our reach to three million people each week by 2025.”
The CPB-supported, hands-on program is customized for each station’s operations, helping senior leadership focus on the organization’s vision and alignment, new audience engagement strategies and new membership models.
To learn more about the Digital Culture Accelerator and CPB’s efforts to accelerate digital transformation across public media, click here.
(This post was taken from a release sent to me by Houston Public Media)
