In honor of Childhood Cancer Awareness Month, KPRC 2 launches “Go Gold. Fight 2 End Childhood Cancer,” an on-air and digital campaign to raise awareness and funds to help in the fight “because kids can’t fight cancer alone!”
September is the designated month, and gold is the official color of Childhood Cancer Awareness Month in the United States. KPRC 2 hopes to turn Houston gold!
The centerpiece of KPRC 2’s “Go Gold. Fight 2 End Childhood Cancer” campaign is a locally-produced PSA starring Houston-area cancer survivors and B.I.G. Love Cancer Care beneficiaries taking on roles of everyday “superheroes.” The theme of the PSA: “Help today’s kid heroes become tomorrow’s superheroes.” You can watch the on-air campaign here.
KPRC 2 News and Houston Life will spotlight local stories, the digital campaign will include a KPRC 2 “Go Gold” store with limited edition KPRC 2 gold merchandise for sale to the public. You can access the KPRC 2 Gold Store on Click2Houston.com; proceeds benefit B.I.G. Love Cancer Care. In addition, KPRC 2 social media outlets will have numerous posts throughout the month which include the on-
air team in “Go Gold” ribbons and “Go Gold” merchandise.
B.I.G. Love Cancer Care is a 501(c)(3), non-profit, volunteer-based organization committed to providing necessities and personalized care to children with cancer and their families.
“No one should ever have to battle cancer, especially children,” says KPRC 2 Vice President/General Manager Jerry Martin. “That’s why KPRC 2 teamed up with B.I.G. Love – we share a mission to Fight 2 End childhood cancer, helping the most vulnerable in our community. By shining a light on this very important cause, KPRC 2 hopes to turn Houston gold in September!”
(This post was taken from a release sent to me by KPRC)
