Univision says its Houston station ranked as the number one station in prime time among Adults 18-49 in Houston. That puts the station ahead of ABC, CBS, FOX and NBC. Univision stations in Houston were also number one in Total Day viewing, delivered the number one early local newscast and the number one late local newscast among Adults 18-49.
Here is how KXLN 45 compared in Houston with households and the age 25-54 key advertising demographic for November 2014 sweeps.
Univision didn't just dominate in Houston.
Univision Communications Inc. announced that its stations in Los Angeles, Houston and Dallas ranked No. 1 ahead of ABC, CBS, FOX and NBC among Adults 18-49 in primetime during the November sweep. In Miami and Houston, Univision ranked as No. 1 broadcast stations during primetime among Total Viewers 2+.
During the November sweep, Univision stations in Los Angeles, Houston and Dallas delivered both the No.1 early local newscast and the No. 1 late local newscast among Adults 18 – 49. KMEX Univision 34 in Los Angeles had the No. 1 most watched early local newscast in the country among Adults 18-49 regardless of language.
“The fact that our local stations ranked No. 1 during the November sweep in key markets like Los Angeles, Houston and Dallas validates our strong position in the industry and our continued delivery of top notch, culturally-relevant content that our viewers crave,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc.
Additional Local Market Highlights:
Primetime
During the November 2014 sweep period, Univision was the No. 1 broadcast station in primetime among:
· Total Viewers 2+ in Miami and Houston
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 18-34 in Los Angeles, Houston and Dallas
Univision was the No. 2 broadcast station in primetime among:
· Adults 18-49 in Miami
· Adults 18-34 in Miami and Phoenix
Total Day
During the November 2014 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
· Adults 18-49 in Los Angeles and Houston
· Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix
Univision was the No. 2 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
· Total Viewers 2+ in Miami
· Adults 18-49 in Dallas
· Adults 18-34 in New York and Miami
Early Local News
KMEX Univision 34 in Los Angeles had the No. 1 most watched early local newscast in the country among Adults 18-49.
Univision stations delivered the No. 1 early local newscast among
· Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
· Adults 25-54 in Los Angeles, Houston, Dallas, San Francisco and Phoenix
Univision stations also ranked No.2 in early local news among:
· Adults 18-49 in New York, Miami, San Francisco and Sacramento
· Adults 25-54 in New York, Miami, Chicago and Sacramento
Late Local News
Univision stations delivered the No. 1 late local newscast among:
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 25-54 in Los Angeles, Houston and Dallas
Univision stations also ranked No.2 in late local news among:
· Adults 18-49 in New York, Miami and Phoenix
· Adults 25-54 in Miami
Source: Nielsen, NSI, Nov14 (10/30/14-11/26/14). Early local news is defined as a local newscasts with 6 p.m. ET/PT start time; 5 p.m. CT/MT start time. Late local news is defined as a local newscasts with 10/11 p.m. ET/PT start time; 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Most watched station in the country based on average impressions across all LPM markets. Live+SD.
