The great sweeps promo decoder

Randy Tatano breaks down the meanings of sweeps month teases and updates. Here are a few of his translations:

"In a story you'll see ONLY on this station..." actually means, "It's a story no one else wanted to cover."

"We have MAJOR breaking news tonight..." actually means, "We have breaking news, but add an extra adjective for sweeps."

"In an EXCLUSIVE interview..." actually means, "No one else wanted to talk to this joker." GO SEE THE REST