Michael Malone of Broadcasting and Cable features stations that are going after a target audience politically speaking:
The digs at the Obama administration and Democratic leadership, and the use of politically loaded references to socialism and tea parties, may strike some as being straight out of the Fox News Channel playbook. In fact, the screed was uttered on local broadcast television, as WOIO Cleveland VP/General Manager Bill Applegate used his twice-weekly editorial slot to share his views.
Applegate promotes lively point-of-view not only in editorials, but in the Raycom-owned CBS affiliate's newscasts, too. While traditional journalists may scoff at this departure from the nothing-but-the-facts approach they grew up on, Applegate believes there's nothing wrong with rethinking the news model. “It's hard to look at the decline in news audience and not think they're bored by the product,” he says. “Maybe we should put a little vigor back in the news—have something to say instead of being so damned objective all the time.” READ MORE
I always wondered if this would happen as local TV stations lose audience. Think about your television market, which station would be the Fox New and which would be MSNBC?
