In the new Personal Brand Era, it is not enough for a company to recruit and retain the best talent. The talent must also develop individual personal brands that occupy a position in the mind of coworkers, clients, prospects and relevant communities. The gold standard will be brands that reflect light back on the larger organizational brand, yet are strong enough to stand out in an "economy of free agents," as Peters calls it.
What do you have to do to begin shaping your personal brand? From the individual's perspective Tom's original article provides clear action steps. However, the increased influence of sites such as Twitter and Facebook have changed things a bit. Personal brands need to be distinct, yet supportive of the corporate brand. READ MORE
Be careful before you embark on this journey. You will have to check with your employer's rule book to make sure this is all kosher. Trust me.
What is my brand? I am that cartoony guy in a suit that helps you pass time at work everyday!
