The new rules, which go into effect Dec. 1, would also apply in some cases to products donated to bloggers or Web sites for the purposes of review, such as a new smartphone or laptop, depending on the value of the product, the FTC said in an 81-page notice of the rules. The rules also cover testimonial advertisements and celebrity endorsements in both traditional and online advertisements.
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Some news reports Monday said bloggers could be fined up to US$11,000 for not disclosing paid reviews. But that's unlikely, as the FTC will focus on giving out warnings, Cleland said. The rules also apply to advertisers and how they pay for endorsements and reviews and the FTC would be more likely to take enforcement actions against advertisers than bloggers or endorsers, he said. READ MORE
I am not here banging out tech related posts often, so I do not receive free electronic products from companies. The only items I have received lately (which I disclosed) were tickets to Transformers 2 and the new Joey Kramer autobiography. Believe me, I have no problem paying money to see Megan Fox on the big screen...although I did not see Jennifer's Body.
(Thanks Will-E)
