The Swedish and UK based web-TV company factualTV introduces the first global television service solely focused on TV programs within specific subject areas carrying great commercial potential. The company currently has global licenses for more than 2,500 titles of factual and lifestyle programs and documentaries.
factualTV’s concept is to identify specific subjects within factual television where commercial potential exists for both viewers and advertisers. Based on this, factualTV will create thematic sections only containing programs within the specific area. Examples of some of these sections are UFO, Pets, Adventure and World War II.
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Another reason why factualTV focuses on factual television programs is to optimize the possibilities for subject search, which is the natural behavior of online users. The users can easily find factual television programs within their specific topic of interest through search engines or directly at www.factualtv.com.
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factualTV strives for simplicity in its service, which is completely web-based. This means the user is not required to download any software to watch a TV program.
The site is in beta for now, but will officially launch in 2009.
