KTRH and The Buzz take on MySpace

Clear Channel is taking on social networking with its radio station sites reports FMQB:

The sites echo MySpace and other popular social networking sites, with photos, videos and blogs for both airstaff and listeners alike. However, the sites appear to still be in "beta" testing mode. For example, Z100's new "Z Zone" site can be found at zzone.z100.com.

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The article says KTBZ 94.5 The Buzz and KTRH will be in the next phase of the roll out.

This move has to come. Now some radio pundits say the web sites will be more important than the actual radio stations. The on air staff will act as promoters to the online properties with tosses to the web site for the real meaty content.