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Monday, April 23, 2007

Is Katie already on the way out?

Philadelphia Inquirer TV columnist Gail Shister seems to think it's a real possibility that the CBS Evening News with Katie Couric won't be with Katie Couric for long.

Can she survive as anchor?

Year-to-year, the CBS Evening News is down 5%, and the show is down a whopping 30% from Couric's September debut. Avuncular old Bob Schieffer was more productive for a lot less.

Shister says a move to replace Couric could come following the 2008 elections. But that's more than a year and a half away. Those are hardcore business types sitting in the boardrooms at CBS Corp./Viacom. They didn't get ridiculously wealthy and powerful by propping up a failure. They cut their losses. I suspect a further erosion of the numbers would lead to a change sooner than November 2008.

Hannah Storm, good luck.