Adrienne Roark, who has Texas TV roots, has been named chief content officer effective March 31, 2025.
“I’m thrilled to join TEGNA and look forward to working with the talented team to continue innovating and delivering high-quality, audience-driven stories for the tens of millions of community members who come to our platforms daily for their local news,” Roark said in a release.
Roark joins TEGNA from CBS News and Stations, where the Hollywood Reporter writes she was named president of editorial and newsgathering at CBS News just seven months ago. While at CBS, she oversaw daily editorial content, managed CBS-owned stations in New York and Boston, launched weather across the network and led the group’s data journalism team. Earlier, she oversaw the network’s owned and operated stations in the East and Central U.S.
Variety reports that her "departure is just the latest in a parade of executives assigned to lead the home of '60 Minutes' and 'CBS Evening News' in recent years."
I remember back to March 2010 when Roark was named the then-named CBS 11 KTVT Dallas-Fort Worth (now called CBS News Texas) vice president and news director. In 2014, she left KTVT to become the KOIN 6 Portland, Oregon general manager.
Roark’s experience includes news leadership positions at WFOR Miami, WESH Orlando, WDSU New Orleans, WTVJ Miami, WKYC Cleveland, WCMH Columbus and WBNS Columbus.
“Throughout her impressive career, Adrienne has delivered exceptional journalism at scale while staying deeply committed to local communities,” said Mike Steib, TEGNA’s CEO. “She brings sharp editorial and operational expertise, a history of rapid innovation across TV and digital, and the kind of high-intensity, high-velocity leadership that fits perfectly with our team.”
She is a graduate of The Ohio State University with a bachelor’s degree in communications.
