Houstonians continue to choose KPRC Channel 2 as Houston’s Home for News.
Once again, they made the NBC affiliate the #1 station in key dayparts across the city among people ages 25-54 for the Nielsen November 2017 measurement period.
KPRC 2 News at 4 p.m. with Keith Garvin and Sara Donchey has grown 20% year-to- year and dominated November with a rating equal to that of KTRK and KHOU combined.
KPRC 1.2
KTRK 0.7
KHOU 0.5
KPRC 2 News at 5 p.m. with Bill Balleza and Lauren Freeman shows 8% year-to- year growth, and was the clear winner in November.
KPRC 1.4
KTRK 1.0
KHOU 0.7
KPRC 2 News at 6 p.m. featuring Bill Balleza, Dominique Sachse, Meteorologist Frank Billingsley and Sports Director Randy McIlvoy brought the station another victory with a 1.8 rating at 6 p.m. That team also continued their long-standing late news ratings dominance, achieving the market’s top rating of 2.2 for KPRC 2 News at 10 p.m.
“Our evening newscasts continue to outshine the competition and we’re proud of our growth at 4 and 5 p.m.,” said KPRC Channel 2 General Manager, Jerry Martin. “It’s a testament to the hard work our news team puts in to bring viewers breaking news, up-to- the-minute developments on Houston’s big stories and of course strong, investigative journalism on issues that matter to Houstonians every day.”
KPRC 2 News Today (4:30-7 a.m.) finished November strong, taking a close second place by only a tenth of a point with a 1.4 rating in the 6 a.m. hour.
Entertainment programming also drew viewers to KPRC Channel 2, with #1 November ratings (Adults 25-54) for Dr. Phil (3 p.m.), Extra (4:30 p.m.), Entertainment Tonight (6:30 p.m.), Saturday Night Live and The Tonight Show.
All ratings are Adults 25-54 based on Nielsen Live + SD overnights for the measurement period of October 27 th , 2017 through November 23 rd , 2017, M-F 6-6:30 a.m., 4-4:30pm, 5-5:30pm, 6-6:30pm and 10-10:30pm.
KPRC Channel 2 is the NBC affiliate for Houston, TX. The station is owned by The Graham Holdings Company (NYSE: GHC) and is one of seven in the television division along with WDIV Detroit, WKMG Orlando, KSAT San Antonio, WSLS Roanoke and WJXT & WCWJ in Jacksonville. KPRC has long been an innovator as the first television station in Houston and the 12 th in the nation. KPRC was the first in Houston to broadcast in color and the station that beamed Neil Armstrong’s famous words “one small step for man, one giant leap for mankind” across the world. KPRC’s innovative spirit continues to this day through communications advances and community partnerships. Other KPRC properties include Click2Houston.com and THIStv.
(This post taken from a release sent to me by KPRC)
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