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Monday, September 11, 2017

Houston TV social rankings during Harvey

How did Houston TV stations and employees rank on social media during Hurricane Harvey coverage

Last week, KTRK abc13 sent us its Houston TV ratings data during the Hurricane Harvey coverage.

Now social TV ratings, rankings and analytics company, Share Rocket, gives us the data on how each station and the corresponding air staff members performed on Facebook and Twitter.

Important because according to Pew Research, now 67% of Americans use social media to get some of their news. If you lost power, social media was probably the way you got your news during the storm.

Share Rocket is, "a social media ratings and audience solution providing media companies an easy way to quantify their social media equity, benchmark against peers and turn social market intelligence into insights that drive social success."

These rankings look at the time span of August 25th to September 1st, 2017. The numbers are pulled from station usage on Twitter, Facebook and Instagram using Share Rocket's "Share" measurement which is the way to look at weekly data.

First we are looking at every Houston media company in the Share Rocket database. Then I am looking at the top 5 on air staff members at each station in order of channel number.

The top five Houston Chronicle staffers are listed at the bottom. I did not include KIAH 39 because it does not have five full-time on-air employees to make up the list. KXLN does not have a complete top five list because there was an incorrect list of employees in the database, that is being corrected. No Houston radio stations are listed in the Share Rocket database.

Media Share
1 abc13 KTRK 28.00
2 KHOU 11 18.81
3 FOX 26 KRIV 18.01
4 KPRC 2 17.18
5 Houston Chronicle 9.36
6 Univision 45 KXLN 5.76
7 Telemundo 47 KTMD 1.22
8 CW39 KIAH 0.73
9 Houston Press 0.62
10 CultureMap Houston 0.31

1 Haley Hernandez
2 Sara Donchey
3 Jennifer Reyna
4 Dominique Sachse
5 Anoushah Rasta

1 Daniel Gotera
2 Brandi Smith
3 Doug Delony
4 Melissa Correa
5 Bill Bishop (Managing Editor)

abc 13 KTRK
1 Travis Herzog
2 Samica Knight
3 Tim Heller
4 Courtney Fischer
5 Mayra Moreno

1 Mike Iscovitz
2 Kaitlin Monte
3 Isiah Carey
4 Melissa Wilson
5 Lindsey Henry

Univision 45 KXLN
1 Osvaldo Corral
2 Raul Peimbert
3 Laura Sierra
4 Arnaldo Rojas
5 N/A

Telemundo 47 KTMD
1 Martín Berlanga
2 Ubaldo Martínez
3 Carlos A. Robles
4 Augusto Bernal
5 Antonio Hernández

Houston Chronicle
1 Mark Mulligan
2 Michael Ciaglo
3 John McClain
4 Joseph Duarte
5 Matt Dempsey

- Houston charities team up with social media community
- Top social media posts with a #Harvey hashtag

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