Tuesday, April 12, 2016

KIII-TV 3 Corpus Christi dominates February 2016 sweeps

Corpus Christi Nielsen Household Ratings and Shares February 2016



The Corpus Christi TV market is a Nielsen “Diary Market” so those stations just recently received ratings from February 2016. Houston is a Local People Meter Market, meaning it's all electronic, so the results are known instantly.

As you can tell KIII-TV 3 is owning the market.

Program                                                          TV Station     Affiliation                         Rating Share

Local News M-F    05:00 AM - 07:00 AM    KIII Channel 3 ABC TV Households      6        32
Local News M-F    05:00 AM - 07:00 AM    KRIS Channel 6 NBC TV Households    6        34
Local News M-F    05:00 AM - 07:00 AM    KZTV Channel 10 CBS TV Households 1          5

Non News M-F     12p-12:30p                      KIII Channel 3 ABC TV Households        2          7
Local News M-F   12p-12:30p                      KRIS Channel 6 NBC TV Households     8         29
Local News M-F   12p-12:30p                      KZTV Channel 10 CBS TV Households  5         18

Local News M-F 05:00 PM - 05:30 PM         KIII Channel 3 ABC TV Households      15       36
Local News M-F 05:00 PM - 05:30 PM         KRIS Channel 6 NBC TV Households    8         18
Local News M-F 05:00 PM - 05:30 PM         KZTV Channel 10 CBS TV Households 4           9
Local News M-F 05:00 PM - 05:30 PM         KORO Channel 28 UNI TV Households 2           5

Local News M-F 06:00 PM - 06:30 PM         KIII Channel 3 ABC TV Households      18       34
Local News M-F 06:00 PM - 06:30 PM         KRIS Channel 6 NBC TV Households      9       18
Local News M-F 06:00 PM - 06:30 PM         KZTV Channel 10 CBS TV Households   4         7

Local News M-F 10p-10:30p                         KIII Channel 3 ABC TV Households        16      32
Local News M-F 10p-10:30p                         KRIS Channel 6 NBC TV Households      11      22
Local News M-F 10p-10:30p                         KZTV Channel 10 CBS TV Households     6      12
Local News M-F 10p-10:30p                         KORO Channel 28 UNI TV Households     3        6

Local News Sa 6a-7a                                      KIII Channel 3 ABC TV Households          4       35
Local News Sa 6a-7a                                      KRIS Channel 6 NBC TV Households        2       17
Non News Sa 6a-7a                                        KZTV Channel 10 CBS TV Households     0         1

Local News Sa 6p-6:30p                                 KIII Channel 3 ABC TV Households         11      28
Local News Sa 6p-6:30p                                 KRIS Channel 6 NBC TV Households        5       14
Non News Sa 6p-6:30p                                   KZTV Channel 10 CBS TV Households     1         2

Local News Sa 10p-10:30p                             KIII Channel 3 ABC TV Households         11       25
Local News Sa 10p-10:30p                             KRIS Channel 6 NBC TV Households       10       23
Local News Sa 10p-10:30p                             KZTV Channel 10 CBS TV Households      4         8

Local News Su 6a-7a                                      KIII Channel 3 ABC TV Households           3        33
Local News Su 6a-7a                                      KRIS Channel 6 NBC TV Households         1        12
Non News Su 6a-7a                                        KZTV Channel 10 CBS TV Households      0           3

Local News Su 5:30p-6p                                KIII Channel 3 ABC TV Households            8        21
NBC News Su 5:30p-6p                                 KRIS Channel 6 NBC TV Households          1         4
CBS News Su 5:30p-6p                                 KZTV Channel 10 CBS TV Households        1         4

Local News Su 10p-10:30p                           KIII Channel 3 ABC TV Households            13       33
Local News Su 10p-10:30p                           KRIS Channel 6 NBC TV Households          10       23
Local News Su 10p-10:30p                           KZTV Channel 10 CBS TV Households         3         7

Source: Nielsen NLTV Program Averages for Feb 2016. Daypart averages are used for non-news dayparts.

RELATED
Richard Longoria, KIII Corpus Christi news director and longtime Texas journalist, retires


1 comment:

  1. They might dominate at night, but they're in second place in the mornings.

    ReplyDelete