Friday, May 23, 2014

Fox 4 KDFW declares wins in May 2014 sweeps

KDFW announces it sweeps May 2014 in North Texas

FOX 4 NEWS FIRST IN ADULTS 25-54 and ADULTS 18-49 IN MORNING, EARLY AND LATE NEWSCASTS
- #1 4:30-9am, beating all local and national morning programs
- #1 at 5, 5:30 and 6pm, beating local and national competition
- #1 Late News

Morning News
Ø “Good Day” (Mon-Fri 4:30-9:00am) placed #1 in the market again.
HH: 3.2/14 rtg/shr.

A18-49: “Good Day” grew from a 1.3/15 rtg/shr to a 1.6/17 rtg/shr and is ranked #1.
A 25-54, “Good Day” was up from a 1.8/17 rtg/shr to a 1.9/16 rtg/shr and also claimed the #1 position in the market.

Ø Good Day (Mon-Fri 4:30-5:00am) was #1 in the time period.
HH: 1.2/8 HH rtg/shr

A18-49: “Good Day” grew from a 0.5/9 rtg/shr to a 0.7/10 rtg/shr and is ranked #1.
A 25-54: “Good Day” was essentially flat moving from a 0.7/11 rtg/shr to a 0.7/8 rtg/shr and also claimed the #1 position in the market.

Ø Good Day (Mon-Fri 5:00-6:00am) was #1 in the time period.
HH: 2.3/13 HH rtg/shr

A18-49: “Good Day” grew from a 1.1/16 rtg/shr to a 1.5/17 rtg/shr and is ranked #1.
A25-54: “Good Day” was up from a 1.4/18 to a 1.5/15 rtg/shr and also was #1 in the market.

Ø Good Day (Mon-Fri 6:00-7:00am) was #1 in the time period
HH: 3.8/16 rtg/shr

A18-49: “Good Day” grew from a 2.0/21 rtg/shr to a 2.1/22 rtg/shr and is ranked #1.
A 25-54, “Good Day” posted a 2.5/21 rtg/shr and was #1.

Ø Good Day (Mon-Fri 7:00-9:00am) was #1 in the time period.
HH: 3.9/14 rtg/shr

A18-49: “Good Day” grew from a 1.3/13 rtg/shr to a 1.6/16 rtg/shr and is ranked #1.
A25-54: “Good Day” was up from a 1.8/15 to a 2.0/15 rtg/shr and also was #1 in the market.

Early News
Ø FOX 4 News at 5pm (Mon-Fri 5:00-5:30pm)
HH: Increased in rtg/shr moving from a 3.0/7 rtg/shr to a 3.4/8 rtg/shr.

A18-49, FOX 4 News was #1 moving from a 1.0/7 rtg/shr to a 1.1/7 rtg/shr.
A 25-54, FOX 4 News increased from a 1.3/7 rtg/shr to a 1.5/8 rtg/shr and was #1 in the market.

Ø FOX 4 News at 530pm (Mon-Fri 5:30-6:00pm)
HH: Increased in rtg/shr moving from a 3.0/7 rtg/shr to a 3.1/7 rtg/shr.

A18-49, FOX 4 News was #1 moving from a 1.0/6 rtg/shr to a 1.3/7 rtg/shr.
A25-54, FOX 4 News increased from a 1.4/7 rtg/shr to a 1.6/8 rtg/shr and was #1 in the market.

Ø FOX 4 News at 6pm (Mon-Fri 6:00-6:30pm)
HH: Increased in rtg/shr moving from a 3.2/7 rtg/shr to a 3.3/7 rtg/shr.

A18-49, FOX 4 News was #1 moving from a 1.1/6 rtg/shr to a 1.4/6 rtg/shr.
A25-54: FOX 4 News increased from a 1.7/7 rtg/shr to a 1.8/7 rtg/shr and was #1 in the market.

Late News
Ø FOX 4 News at 9pm (Mon-Fri 9:00-10:00pm)
HH: 4.5/7 HH rtg/shr

A18-49: 2.2/6 rtg/shr and where we were the #1 late newscast in the market.
A25-54: FOX 4 News was flat with a 2.7/6 rtg/shr and was the #1 late news in the market.

Ø FOX 4 News at 10pm (Mon-Fri 10:00-10:30pm)
HH: 3.6/6 HH rtg/shr

A18-49: 1.8/5 rtg/shr where we were the #1 late newscast in the market.
A25-54, FOX 4 News posted a 2.3/6 rtg/shr.



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