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Sunday, March 30, 2014

Montrose apartment fire video tops YouTube

Montrose apartment fire video offers the new media dynamic

So the video of the Houston Montrose apartment fire from this week was at the top of YouTube with more than 6 million views at the time of this posting. And why not? It was an amazing rescue by members of the Houston Fire Department.

It's under the account, Karen Jones, who I assume is the person who shot the video from inside the AIG building or nearby in the other office buildings.

Not like I have to tell you, but even more evidence of the changing media environment we live in is evident by the fact that on the video's summary. It notes the clip is represented by Newsflare. To use this video for broadcast or in a commercial player you have to email that company.

It's just not viral video subjects like a cat or kid who get famous, but now also just the videos themselves. Call the video's agent.

In the old days, one of the Houston TV stations would have gotten the video and then it would have been put up on satellite for the network and cable channels. That's still the case, but I have to wonder if the YouTube and other sites that have ripped off offer even more exposure in today's world?

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